ASTI

Tradução para Pesquisa de Mercado

O processo de tradução simultânea para pesquisa de mercado consiste na interpretação oral em tempo real das discussões, como focus groups ou entrevistas, preservando a naturalidade das interações entre participantes de diferentes idiomas.

Etapas Principais

Os intérpretes recebem briefing prévio e posicionam-se em cabines, lado a lado da pessoa entrevistada ou remotamente, permitindo que respondentes estrangeiros interajam sem interrupções, com gravação integral para análise posterior.

Requisitos Técnicos

Plataformas como Zoom ou especializadas em pesquisa (ex.: Discuss.io) com canais de áudio isolados, fones profissionais e NDA rigoroso para sigilo de dados.

Vantagens

Mantém reações espontâneas em estudos qualitativos ou quantitativos, reduz custos logísticos e viabiliza pesquisas globais com insights culturais precisos.

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